How to get the right color in digital printing?


In digital printing, catching the right color is very important in terms of creating patterns and printing quality. Getting the right color is not as easy as it might seem. More than one color must be mixed in certain proportions to capture the tone of a color. In some cases, the color seen on the screen and the color seen on the print are not the same. Since the latest technology Optimum Digital printing machines have a high capacity processor, these processes are followed more accurately.


Causes of Color Differences

There are several reasons why the color displayed on the monitor screen and the color seen in the printed output may differ:

  • Uses subtractive CMYK pigments in printing when using RGB colors in the monitor.
  • The human eye can distinguish more colors than inks can print.
  • Problems such as ink stratification, overlapping, and fine color shifts that cannot be seen on the screen but can be seen in the print may occur in printing. On the screen, a red circle may overlap without interfering with a yellow circle. However, orange color may occur in the print where overlap occurs.
  • Printed images do not have the same range, saturation, and contrast as a monitor, typically making colors darker and less vivid than on the screen. Paper texture and gloss also affects and alters a printed image.

Digital printing in the World

Digital printing qualities differ all over the world, just like their prices. While more affordable inks reduce the cost of the product, they often affect the print quality. It offers very affordable prices compared to the market, especially in terms of Far East digital printing prices. The main reason for these affordable prices is that they use much less quality and cheap paints. The print offered by companies that use cheap inks is much lower quality and often does not meet the expectations. Far Eastern companies have started to use new technologies to solve the low color quality. Especially recently, they have switched to PLC technology instead of board system. PLC; It is a product of European origin, and by increasing the quality of color pigments, it has provided much clearer prints. Thanks to this new technology, Far East companies have avoided printing with low color quality and offered much better quality and affordable products to the sector.

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How to Calibrate Printer Colors?

The first step in printer calibration is to calibrate your monitor. Next, you must make sure you are using the correct printer driver for your printer. Inside the printer driver are controls for fine-tuning the overall color appearance of your printer. You should also adjust these settings to get the color you want depending on your needs. If you want to go beyond the basics of color calibration, you have two general methods to choose from: visual and mechanical. A more convenient option would be to use a hardware device that can read the output from your printer and make adjustments as needed.


Digital printing and Color Calibration

Different conditions and even different ink cartridges affect how colors appear in your final prints. Printer calibration ensures that the printer is getting accurate colors. Calibration is not a one-time use. You need to calibrate each time you change the ink or paper type, and it needs to be recalibrated in case of environmental changes and your printer has not been used for a while. ICC profiles are likewise a device that ensures the same quality of every color on the output device. Separate profiles are created based on various ink and paper combinations. For precise color management needs, you can use color management software to develop custom ICC profiles for any device. If you want to get special support in this regard and want to work under the assurance of expert staff or high-tech machines, you should definitely contact Optimum Digital.